Garnier
is a mass market cosmetics brand of L’Oréal, a French cosmetics and beauty
company. Garnier was established in 1904 by Alfred Amour Garnier in Blois,
France. In 1965 it was acquired by L’Oréal. Its main products are hair care and
skin care, but it also develops and sells other beauty products. Garnier is
sold on 6 continents and in over forty countries. Because Garnier sells its
products worldwide they create specific product lines targeted for different
skin types and cultures. This will
become apparent when looking at the two product campaigns.
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